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Goodby Silverstein drives the right line for BMW
Something strange seems to be happening to car ads – one or two have an actual idea. In the US anyway. We’ve already had Wieden+Kennedy’s powerful debut for Ford, making the tired old brand look...
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BMW goes for extraordinary with Zanardi, Toyota for the opposite with its new...
Car advertisers need to go the extra mile with sales in seeming freefall. Alex Zanardi lost both his legs in a horrific motor racing crash in 2001 but he’s back behind the wheel of a rather terrifying...
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Droga5 London celebrates ‘power of creativity’ in enigmatic film debut for Mini
Car advertisers are producing some rum stuff these days – maybe connected to the seismic changes taking place in the industry. They’re either trying to sell something new – “lifestyle” choices as in...
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Jung von Matt sweats out a home run for BMW’s ‘Small Escape’
Bet you didn’t know BMW used to make what were known (I think) as “bubble cars,” but they did. And these uncharacteristic vehicles (compared to BMWs these days) were pressed into service to bring...
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BMW plugs plug-ins in new FCB Inferno drive
If you don’t want or can’t afford an electric car then you might go for a PHEV, BMW’s latest somewhat mystifying acronym for a Plug-in Hybrid: petrol engine plus electric motor. BMW’s adapting most of...
View ArticleSorrell’s MediaMonks takes centre stage in new BMW European line-up The Engine
Looks like Sir Martin Sorrell’s MediaMonks may have landed one of his targets 202 clients – his holding company S4 Capital wants 20 clients with $20m annual revenue – by winning a big chunk of the...
View ArticleBMW opts for fun with celestial duo of Arnie and Salma
BMW has now become the ultimate electric driving machine it seems, in this somewhat unlikely epic ‘Zeus and Hera’ from Goodby Silverstein. For the Super Bowl obviously – how else would you splash out...
View ArticleThe media agency merry-go-round: Aldi for Starcom, BMW Europe for iProspect
Aldi in the UK has abandoned Interpublic’s UM after 17 years and moved the business to Publicis’ Starcom, on a winning streak with seven new accounts this year including Fiat owner Stellantis. Aldi...
View ArticleIt’s ‘Forwardism’ to the future for electric BMW
BMW has been a few things in its ad history, most notably WCRS’ ‘Ultimate Driving Machine’ and then, rather less convincingly, the supposed epitome of ‘Joy.’ Now, in what is presumably one of the first...
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